* {
            margin: 0;
            padding: 0;
            box-sizing: border-box;
        }

        :root {
            --primary-dark: #1d1d1f;
            --secondary-dark: #2d2d30;
            --secondary-text: #515154;
            --light-text: #86868b;
            --accent-purple: #2563eb;
            --accent-purple-light: #eff6ff;
            --accent-border: #bfdbfe;
            --accent-soft: #93c5fd;
            --accent-tint: #f7faff;
            --accent-tint-2: #f8fbff;
            --accent-head: #eef4ff;
            --accent-rgb: 37, 99, 235;
            --accent-blue: #2563eb;
            --accent-blue-light: #eff6ff;
            --light-bg: #f5f5f7;
            --card-bg: #ffffff;
            --white: #ffffff;
            --border-light: #e5e5ea;
            --border-subtle: #d2d2d7;
            --success: #059669;
        }

        html {
            scroll-behavior: smooth;
        }

        body {
            font-family: -apple-system, BlinkMacSystemFont, 'SF Pro Display', 'SF Pro Text', 'Helvetica Neue', Inter, 'Segoe UI', Roboto, Arial, sans-serif;
            background: var(--white);
            color: var(--primary-dark);
            line-height: 1.6;
            -webkit-font-smoothing: antialiased;
            -moz-osx-font-smoothing: grayscale;
        }

        .container {
            max-width: 1200px;
            margin: 0 auto;
            padding: 0 24px;
        }

        /* NAVIGATION */
        nav {
            position: sticky;
            top: 0;
            background: rgba(255, 255, 255, 0.92);
            backdrop-filter: saturate(180%) blur(20px);
            border-bottom: 1px solid var(--border-light);
            z-index: 1000;
        }

        nav .container {
            display: flex;
            justify-content: space-between;
            align-items: center;
            padding: 16px 24px;
        }

        .logo {
            display: inline-flex;
            align-items: baseline;
            text-decoration: none;
            line-height: 1;
        }

        .logo .logo-main {
            font-size: 22px;
            font-weight: 800;
            letter-spacing: -0.035em;
            color: var(--primary-dark);
        }

        .logo .logo-main .logo-cpa {
            font-weight: 600;
            color: var(--accent-purple);
        }

        nav .nav-links {
            display: flex;
            gap: 22px;
            align-items: center;
            font-size: 14.5px;
        }

        nav a {
            color: var(--secondary-text);
            text-decoration: none;
            font-weight: 500;
            transition: color 0.2s;
        }

        nav a:hover {
            color: var(--primary-dark);
        }

        nav a.nav-highlight {
            color: var(--accent-purple);
            font-weight: 600;
        }

        nav .nav-phone {
            font-weight: 600;
            color: var(--primary-dark);
        }

        nav .nav-cta {
            background: var(--primary-dark);
            color: #ffffff !important;
            padding: 9px 20px;
            border-radius: 50px;
            font-weight: 600;
            font-size: 14px;
            transition: all 0.2s;
        }

        nav .nav-cta:hover {
            background: var(--accent-purple);
            transform: translateY(-1px);
        }

        @media (max-width: 860px) {
            nav .nav-links a.nav-link-hide { display: none; }
        }

        @media (max-width: 620px) {
            .logo .logo-main { font-size: 19px; }
            nav .container { padding: 12px 18px; }
            nav .nav-links { gap: 12px; font-size: 13px; }
            nav .nav-phone { display: none; }
        }

        /* TRUST BAR */
        .trust-bar {
            background: var(--light-bg);
            border-bottom: 1px solid var(--border-light);
            padding: 12px 24px;
        }

        .trust-grid {
            display: flex;
            justify-content: center;
            flex-wrap: wrap;
            gap: 20px 32px;
            font-size: 12.5px;
            font-weight: 600;
            color: var(--secondary-text);
            text-align: center;
        }

        .trust-item {
            display: flex;
            align-items: center;
            gap: 7px;
        }

        .trust-item .dot {
            width: 6px;
            height: 6px;
            border-radius: 50%;
            background: var(--accent-purple);
            display: inline-block;
        }

        /* HERO SECTION */
        .hero {
            padding: clamp(64px, 8vw, 100px) 24px clamp(48px, 6vw, 72px);
            text-align: center;
            background: linear-gradient(180deg, #ffffff 0%, var(--accent-tint-2) 55%, var(--light-bg) 100%);
            border-bottom: 1px solid var(--border-light);
        }

        .hero-badge {
            display: inline-flex;
            align-items: center;
            gap: 8px;
            background: var(--accent-purple-light);
            color: var(--accent-purple);
            font-size: 12.5px;
            font-weight: 700;
            letter-spacing: 0.04em;
            text-transform: uppercase;
            padding: 6px 18px;
            border-radius: 50px;
            margin-bottom: 24px;
            border: 1px solid var(--accent-border);
        }

        .hero-badge .pulse {
            width: 7px;
            height: 7px;
            border-radius: 50%;
            background: var(--accent-purple);
        }

        .hero h1 {
            font-size: clamp(34px, 5.2vw, 60px);
            font-weight: 800;
            letter-spacing: -0.035em;
            line-height: 1.14;
            color: var(--primary-dark);
            margin-bottom: 22px;
            max-width: 960px;
            margin-left: auto;
            margin-right: auto;
        }

        .hero h1 .highlight {
            color: var(--accent-purple);
            display: inline-block;
        }

        .hero p.lead {
            font-size: clamp(17px, 2.1vw, 20px);
            color: var(--secondary-text);
            max-width: 820px;
            margin: 0 auto 36px;
            line-height: 1.6;
            font-weight: 400;
        }

        .hero-actions {
            display: flex;
            justify-content: center;
            align-items: center;
            flex-wrap: wrap;
            gap: 16px;
            margin-bottom: 40px;
        }

        .btn-primary {
            background: var(--primary-dark);
            color: #ffffff;
            font-size: 16px;
            font-weight: 600;
            padding: 16px 34px;
            border-radius: 50px;
            text-decoration: none;
            transition: all 0.2s;
            display: inline-flex;
            align-items: center;
            gap: 10px;
            box-shadow: 0 4px 14px rgba(0,0,0,0.1);
        }

        .btn-primary:hover {
            background: var(--accent-purple);
            transform: translateY(-2px);
            box-shadow: 0 8px 20px rgba(var(--accent-rgb), 0.25);
        }

        .btn-secondary {
            background: #ffffff;
            color: var(--primary-dark);
            font-size: 16px;
            font-weight: 600;
            padding: 16px 30px;
            border-radius: 50px;
            text-decoration: none;
            border: 1.5px solid var(--border-subtle);
            transition: all 0.2s;
        }

        .btn-secondary:hover {
            border-color: var(--primary-dark);
            transform: translateY(-2px);
        }

        /* TWO PATHWAYS SELECTOR CARDS */
        .pathways-grid {
            display: grid;
            grid-template-columns: repeat(2, 1fr);
            gap: 24px;
            max-width: 1080px;
            margin: 0 auto;
            text-align: left;
        }

        @media (max-width: 840px) {
            .pathways-grid { grid-template-columns: 1fr; }
        }

        .pathway-card {
            background: #ffffff;
            border: 1.5px solid var(--border-light);
            border-radius: 20px;
            padding: 36px 32px;
            display: flex;
            flex-direction: column;
            gap: 14px;
            text-decoration: none;
            color: inherit;
            transition: all 0.25s cubic-bezier(0.16, 1, 0.3, 1);
            box-shadow: 0 4px 20px rgba(0,0,0,0.02);
            position: relative;
        }

        .pathway-card:hover {
            border-color: var(--primary-dark);
            box-shadow: 0 16px 36px rgba(0,0,0,0.08);
            transform: translateY(-3px);
        }

        .pathway-card.featured-healthcare {
            border-color: var(--accent-border);
            background: linear-gradient(180deg, var(--accent-tint) 0%, #ffffff 100%);
        }

        .pathway-card.featured-healthcare:hover {
            border-color: var(--accent-purple);
            box-shadow: 0 16px 36px rgba(var(--accent-rgb), 0.12);
        }

        .pathway-badge {
            align-self: flex-start;
            font-size: 11.5px;
            font-weight: 800;
            letter-spacing: 0.08em;
            text-transform: uppercase;
            padding: 4px 12px;
            border-radius: 50px;
        }

        .badge-healthcare {
            background: var(--accent-purple-light);
            color: var(--accent-purple);
        }

        .badge-traditional {
            background: var(--light-bg);
            color: var(--secondary-dark);
            border: 1px solid var(--border-light);
        }

        .pathway-title {
            font-size: 23px;
            font-weight: 800;
            letter-spacing: -0.02em;
            color: var(--primary-dark);
            line-height: 1.25;
        }

        .pathway-hook {
            font-size: 14.5px;
            font-weight: 600;
            color: var(--accent-purple);
            line-height: 1.45;
        }

        .pathway-hook.hook-traditional {
            color: var(--secondary-dark);
        }

        .pathway-desc {
            font-size: 14px;
            color: var(--secondary-text);
            line-height: 1.55;
            flex-grow: 1;
        }

        .pathway-link-cta {
            display: inline-flex;
            align-items: center;
            gap: 6px;
            font-size: 14px;
            font-weight: 700;
            color: var(--primary-dark);
            margin-top: 6px;
        }

        .featured-healthcare .pathway-link-cta {
            color: var(--accent-purple);
        }

        /* METRICS STRIP */
        .metrics-section {
            background: #ffffff;
            border-bottom: 1px solid var(--border-light);
            padding: 44px 24px;
        }

        .metrics-grid {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: 24px;
            max-width: 1160px;
            margin: 0 auto;
        }

        @media (max-width: 920px) {
            .metrics-grid { grid-template-columns: repeat(2, 1fr); }
        }

        @media (max-width: 520px) {
            .metrics-grid { grid-template-columns: 1fr; }
        }

        .metric-card {
            background: var(--light-bg);
            border: 1px solid var(--border-light);
            border-radius: 16px;
            padding: 24px 20px;
            text-align: left;
            transition: all 0.2s;
        }

        .metric-card:hover {
            border-color: var(--accent-purple);
            background: #ffffff;
            box-shadow: 0 8px 24px rgba(var(--accent-rgb), 0.08);
            transform: translateY(-2px);
        }

        .metric-number {
            font-size: 32px;
            font-weight: 800;
            letter-spacing: -0.03em;
            color: var(--primary-dark);
            line-height: 1.1;
            margin-bottom: 6px;
        }

        .metric-role {
            font-size: 12.5px;
            font-weight: 700;
            color: var(--accent-purple);
            text-transform: uppercase;
            letter-spacing: 0.04em;
            margin-bottom: 6px;
        }

        .metric-desc {
            font-size: 13.5px;
            color: var(--secondary-text);
            line-height: 1.45;
        }

        /* SECTION BASE */
        .section {
            padding: clamp(64px, 8vw, 96px) 24px;
        }

        .section-header {
            text-align: center;
            max-width: 820px;
            margin: 0 auto 52px;
        }

        .section-tag {
            font-size: 12.5px;
            font-weight: 700;
            letter-spacing: 0.1em;
            text-transform: uppercase;
            color: var(--accent-purple);
            margin-bottom: 12px;
            display: inline-block;
        }

        .section-tag.tag-traditional {
            color: var(--secondary-text);
        }

        .section-title {
            font-size: clamp(28px, 4.2vw, 42px);
            font-weight: 800;
            letter-spacing: -0.03em;
            line-height: 1.18;
            color: var(--primary-dark);
            margin-bottom: 16px;
        }

        .section-subtitle {
            font-size: 17.5px;
            color: var(--secondary-text);
            line-height: 1.6;
        }

        /* QUOTE BANNER */
        .quote-banner {
            background: var(--primary-dark);
            color: #ffffff;
            border-radius: 20px;
            padding: clamp(36px, 5vw, 48px) clamp(24px, 4vw, 44px);
            max-width: 1080px;
            margin: 0 auto 52px;
            text-align: center;
            border: 1px solid rgba(255,255,255,0.1);
        }

        .quote-banner h3 {
            font-size: clamp(22px, 3.2vw, 32px);
            font-weight: 800;
            letter-spacing: -0.02em;
            line-height: 1.25;
            margin-bottom: 14px;
            color: #ffffff;
        }

        .quote-banner h3 span {
            color: var(--accent-soft);
        }

        .quote-banner p {
            font-size: 16px;
            color: #d2d2d7;
            max-width: 780px;
            margin: 0 auto;
            line-height: 1.6;
        }

        /* 3-GRID CARDS */
        .cards-grid-3 {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 28px;
            max-width: 1200px;
            margin: 0 auto;
        }

        @media (max-width: 980px) {
            .cards-grid-3 { grid-template-columns: 1fr; }
        }

        .card-box {
            background: #ffffff;
            border: 1px solid var(--border-light);
            border-radius: 20px;
            padding: 38px 30px;
            display: flex;
            flex-direction: column;
            gap: 16px;
            transition: all 0.3s cubic-bezier(0.16, 1, 0.3, 1);
            position: relative;
            box-shadow: 0 4px 20px rgba(0,0,0,0.02);
        }

        .card-box:hover {
            border-color: var(--accent-purple);
            box-shadow: 0 16px 40px rgba(var(--accent-rgb), 0.1);
            transform: translateY(-4px);
        }

        .card-box.traditional-card:hover {
            border-color: var(--primary-dark);
            box-shadow: 0 16px 40px rgba(0,0,0,0.08);
        }

        .card-number {
            font-size: 12.5px;
            font-weight: 800;
            color: var(--accent-purple);
            letter-spacing: 0.08em;
            text-transform: uppercase;
            background: var(--accent-purple-light);
            padding: 4px 12px;
            border-radius: 50px;
            align-self: flex-start;
        }

        .traditional-card .card-number {
            color: var(--secondary-dark);
            background: var(--light-bg);
            border: 1px solid var(--border-light);
        }

        .card-title {
            font-size: 22px;
            font-weight: 700;
            letter-spacing: -0.02em;
            color: var(--primary-dark);
            line-height: 1.25;
        }

        .card-price {
            font-size: 18px;
            font-weight: 800;
            color: var(--accent-purple);
            margin-top: -6px;
        }

        .card-desc {
            font-size: 14.5px;
            color: var(--secondary-text);
            line-height: 1.6;
        }

        .card-bullets {
            list-style: none;
            padding-top: 16px;
            border-top: 1px solid var(--border-light);
            display: flex;
            flex-direction: column;
            gap: 10px;
            font-size: 13.5px;
            color: var(--secondary-dark);
            flex-grow: 1;
        }

        .card-bullets li {
            display: flex;
            align-items: flex-start;
            gap: 8px;
            line-height: 1.45;
        }

        .card-bullets li::before {
            content: "•";
            color: var(--accent-purple);
            font-weight: bold;
            font-size: 18px;
            line-height: 1;
        }

        .traditional-card .card-bullets li::before {
            content: "✓";
            color: var(--accent-purple);
            font-size: 13px;
            font-weight: bold;
        }

        .card-note {
            background: var(--light-bg);
            border-radius: 12px;
            padding: 12px 14px;
            font-size: 12.5px;
            color: var(--secondary-dark);
            line-height: 1.45;
            border-left: 3px solid var(--accent-purple);
            margin-top: 4px;
        }

        .traditional-card .card-note {
            border-left-color: var(--primary-dark);
        }

        /* COUNTER-POSITIONS GRID */
        .counter-section {
            background: var(--light-bg);
            border-top: 1px solid var(--border-light);
            border-bottom: 1px solid var(--border-light);
            padding: 64px 24px;
        }

        .counter-grid {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: 20px;
            max-width: 1160px;
            margin: 0 auto;
        }

        @media (max-width: 960px) {
            .counter-grid { grid-template-columns: repeat(2, 1fr); }
        }

        @media (max-width: 540px) {
            .counter-grid { grid-template-columns: 1fr; }
        }

        .counter-card {
            background: #ffffff;
            border: 1px solid var(--border-light);
            border-radius: 16px;
            padding: 24px 20px;
            text-align: left;
            box-shadow: 0 4px 16px rgba(0,0,0,0.02);
        }

        .counter-against {
            font-size: 11.5px;
            font-weight: 700;
            text-transform: uppercase;
            letter-spacing: 0.06em;
            color: var(--accent-purple);
            margin-bottom: 8px;
        }

        .counter-line {
            font-size: 15px;
            font-weight: 700;
            color: var(--primary-dark);
            line-height: 1.4;
            margin-bottom: 10px;
        }

        .counter-detail {
            font-size: 13px;
            color: var(--secondary-text);
            line-height: 1.5;
        }

        /* LIFE CYCLE TIMELINE */
        .lifecycle-container {
            max-width: 1100px;
            margin: 48px auto 0;
            background: #ffffff;
            border: 1px solid var(--border-light);
            border-radius: 20px;
            overflow: hidden;
            box-shadow: 0 4px 20px rgba(0,0,0,0.03);
        }

        .lifecycle-header {
            padding: 22px 28px;
            background: #fafafa;
            border-bottom: 1px solid var(--border-light);
        }

        .lifecycle-header h4 {
            font-size: 17px;
            font-weight: 700;
            color: var(--primary-dark);
        }

        .lifecycle-row {
            display: grid;
            grid-template-columns: 140px 1.2fr 2fr;
            padding: 18px 28px;
            border-bottom: 1px solid var(--border-light);
            align-items: center;
            gap: 20px;
            font-size: 14px;
        }

        .lifecycle-row:last-child { border-bottom: none; }

        @media (max-width: 760px) {
            .lifecycle-row { grid-template-columns: 1fr; gap: 8px; }
        }

        .stage-badge {
            font-weight: 800;
            font-size: 12px;
            text-transform: uppercase;
            letter-spacing: 0.05em;
            color: var(--accent-purple);
        }

        .stage-ask {
            font-weight: 600;
            color: var(--primary-dark);
        }

        .stage-unseen {
            color: var(--secondary-text);
            line-height: 1.5;
        }

        /* TRADITIONAL DIRECT CONTACT BANNER */
        .core-cta-banner {
            background: var(--light-bg);
            border: 1px solid var(--border-subtle);
            border-radius: 20px;
            padding: 36px 40px;
            max-width: 1000px;
            margin: 48px auto 0;
            text-align: center;
            display: flex;
            flex-direction: column;
            align-items: center;
            gap: 16px;
        }

        .core-cta-banner h4 {
            font-size: 20px;
            font-weight: 700;
            color: var(--primary-dark);
            letter-spacing: -0.02em;
        }

        .core-cta-banner p {
            font-size: 15.5px;
            color: var(--secondary-text);
            max-width: 680px;
        }

        .core-contact-pills {
            display: flex;
            gap: 14px;
            flex-wrap: wrap;
            justify-content: center;
            margin-top: 8px;
        }

        .contact-pill {
            background: var(--primary-dark);
            color: #ffffff;
            text-decoration: none;
            font-weight: 600;
            font-size: 14.5px;
            padding: 12px 24px;
            border-radius: 50px;
            transition: all 0.2s;
        }

        .contact-pill:hover {
            background: var(--accent-purple);
            transform: translateY(-1px);
        }

        .contact-pill.pill-light {
            background: #ffffff;
            color: var(--primary-dark);
            border: 1.5px solid var(--border-subtle);
        }

        .contact-pill.pill-light:hover {
            border-color: var(--primary-dark);
        }

        /* COMPARISON TABLE */
        .comparison-section {
            background: var(--light-bg);
            border-top: 1px solid var(--border-light);
            border-bottom: 1px solid var(--border-light);
        }

        .table-container {
            max-width: 1100px;
            margin: 0 auto;
            background: #ffffff;
            border: 1px solid var(--border-light);
            border-radius: 20px;
            overflow: hidden;
            box-shadow: 0 8px 30px rgba(0,0,0,0.04);
        }

        .table-responsive {
            width: 100%;
            overflow-x: auto;
        }

        table.comparison-table {
            width: 100%;
            border-collapse: collapse;
            text-align: left;
            font-size: 14.5px;
        }

        table.comparison-table th, table.comparison-table td {
            padding: 18px 24px;
            border-bottom: 1px solid var(--border-light);
        }

        table.comparison-table th {
            background: #fafafa;
            font-size: 15px;
            font-weight: 700;
            color: var(--primary-dark);
            letter-spacing: -0.01em;
        }

        table.comparison-table th.col-janss {
            background: var(--accent-head);
            color: var(--accent-purple);
            border-bottom: 2px solid var(--accent-purple);
        }

        table.comparison-table td.col-janss {
            background: var(--accent-tint);
            font-weight: 600;
            color: var(--primary-dark);
        }

        table.comparison-table tr:last-child td { border-bottom: none; }

        .tag-yes { color: var(--success); font-weight: 700; }
        .tag-no { color: var(--light-text); }
        .tag-partial { color: #d97706; font-weight: 600; }

        /* ABOUT / FOUNDER SECTION */
        .about-section {
            background: #ffffff;
            border-top: 1px solid var(--border-light);
            padding: clamp(64px, 8vw, 96px) 24px;
        }

        .about-card {
            max-width: 1080px;
            margin: 0 auto;
            background: var(--light-bg);
            border: 1px solid var(--border-light);
            border-radius: 24px;
            padding: clamp(36px, 5vw, 56px) clamp(28px, 4vw, 48px);
            display: grid;
            grid-template-columns: 1fr 1.5fr;
            gap: 40px;
            align-items: center;
        }

        @media (max-width: 860px) {
            .about-card { grid-template-columns: 1fr; }
        }

        .about-headline h3 {
            font-size: 26px;
            font-weight: 800;
            letter-spacing: -0.02em;
            margin-bottom: 8px;
            color: var(--primary-dark);
        }

        .about-headline .cpa-title {
            font-size: 13.5px;
            font-weight: 700;
            color: var(--accent-purple);
            text-transform: uppercase;
            letter-spacing: 0.05em;
            margin-bottom: 20px;
        }

        .about-stats {
            display: grid;
            grid-template-columns: 1fr 1fr;
            gap: 14px;
            margin-top: 20px;
        }

        .stat-box {
            background: #ffffff;
            border: 1px solid var(--border-light);
            border-radius: 12px;
            padding: 14px;
        }

        .stat-num {
            font-size: 22px;
            font-weight: 800;
            color: var(--primary-dark);
        }

        .stat-lbl {
            font-size: 12px;
            color: var(--secondary-text);
            line-height: 1.3;
        }

        .about-bio {
            font-size: 15px;
            color: var(--secondary-text);
            line-height: 1.65;
        }

        .about-bio p { margin-bottom: 14px; }
        .about-bio p:last-child { margin-bottom: 0; }

        /* REFERRAL PROGRAM */
        .referral-section {
            background: var(--light-bg);
            border-top: 1px solid var(--border-light);
            border-bottom: 1px solid var(--border-light);
            padding: 64px 24px;
        }

        /* AFFILIATIONS */
        .affiliations-section {
            background: #ffffff;
            padding: 64px 24px;
        }

        .affiliations-grid {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: 20px;
            max-width: 1200px;
            margin: 0 auto;
        }

        @media (max-width: 960px) {
            .affiliations-grid { grid-template-columns: repeat(2, 1fr); }
        }

        @media (max-width: 540px) {
            .affiliations-grid { grid-template-columns: 1fr; }
        }

        .affil-card {
            background: var(--light-bg);
            border: 1px solid var(--border-light);
            border-radius: 16px;
            padding: 24px 20px;
            text-align: left;
            box-shadow: 0 4px 16px rgba(0,0,0,0.02);
        }

        .affil-type {
            font-size: 11px;
            font-weight: 700;
            text-transform: uppercase;
            letter-spacing: 0.06em;
            color: var(--accent-purple);
            margin-bottom: 6px;
        }

        .affil-name {
            font-size: 15.5px;
            font-weight: 700;
            color: var(--primary-dark);
            margin-bottom: 8px;
            line-height: 1.3;
        }

        .affil-desc {
            font-size: 13px;
            color: var(--secondary-text);
            line-height: 1.5;
        }

        /* CTA SECTION */
        .cta-section {
            background: #1d1d1f;
            color: #ffffff;
            text-align: center;
            padding: clamp(64px, 8vw, 100px) 24px;
        }

        .cta-section h2 {
            font-size: clamp(30px, 4.5vw, 48px);
            font-weight: 800;
            letter-spacing: -0.03em;
            margin-bottom: 18px;
            color: #ffffff;
        }

        .cta-section p {
            font-size: 18px;
            color: #a1a1a6;
            max-width: 680px;
            margin: 0 auto 36px;
            line-height: 1.6;
        }

        .cta-section .cta-btns {
            display: flex;
            justify-content: center;
            gap: 16px;
            flex-wrap: wrap;
            margin-bottom: 24px;
        }

        .btn-cta-light {
            background: #ffffff;
            color: #1d1d1f;
            font-size: 16px;
            font-weight: 600;
            padding: 16px 34px;
            border-radius: 50px;
            text-decoration: none;
            transition: all 0.2s;
        }

        .btn-cta-light:hover {
            background: var(--accent-purple-light);
            color: var(--accent-purple);
            transform: translateY(-2px);
        }

        .btn-cta-outline {
            background: transparent;
            color: #ffffff;
            border: 1.5px solid rgba(255,255,255,0.3);
            font-size: 16px;
            font-weight: 600;
            padding: 16px 30px;
            border-radius: 50px;
            text-decoration: none;
            transition: all 0.2s;
        }

        .btn-cta-outline:hover {
            border-color: #ffffff;
            transform: translateY(-2px);
        }

        /* FOOTER */
        footer {
            background: var(--light-bg);
            padding: 64px 24px 40px;
            border-top: 1px solid var(--border-light);
        }

        footer .container {
            display: grid;
            grid-template-columns: 1.4fr 1fr 1fr 1fr;
            gap: 36px;
            max-width: 1200px;
            margin: 0 auto 40px;
        }

        @media (max-width: 920px) {
            footer .container { grid-template-columns: 1fr 1fr; }
        }

        @media (max-width: 600px) {
            footer .container { grid-template-columns: 1fr; }
        }

        footer h4 {
            font-size: 14.5px;
            font-weight: 700;
            margin-bottom: 16px;
            color: var(--primary-dark);
            letter-spacing: -0.01em;
        }

        footer a, footer p {
            font-size: 14px;
            color: var(--secondary-text);
            text-decoration: none;
            line-height: 1.8;
        }

        footer a:hover {
            color: var(--primary-dark);
            text-decoration: underline;
        }

        .footer-bottom {
            border-top: 1px solid var(--border-light);
            padding-top: 24px;
            text-align: center;
            font-size: 13px;
            color: var(--light-text);
            max-width: 1200px;
            margin: 0 auto;
        }

        /* MOBILE STICKY BAR */
        .mobile-sticky-bar {
            display: none;
            position: fixed;
            bottom: 0;
            left: 0;
            right: 0;
            background: rgba(29, 29, 31, 0.96);
            backdrop-filter: blur(16px);
            padding: 12px 18px;
            border-top: 1px solid rgba(255,255,255,0.12);
            z-index: 9999;
            gap: 12px;
            align-items: center;
            justify-content: center;
        }

        @media (max-width: 768px) {
            .mobile-sticky-bar { display: flex; }
            body { padding-bottom: 70px; }
        }

        .mobile-sticky-bar a {
            flex: 1;
            text-align: center;
            padding: 12px 16px;
            border-radius: 50px;
            font-weight: 600;
            font-size: 14px;
            text-decoration: none;
        }

        .mobile-sticky-bar a.btn-sms {
            background: rgba(255,255,255,0.12);
            color: #ffffff;
            border: 1px solid rgba(255,255,255,0.2);
        }

        .mobile-sticky-bar a.btn-call {
            background: var(--accent-purple);
            color: #ffffff;
        }

/* ===== Added Oct 2026: opening page, healthcare line, insights ===== */
:root { --accent-gold: #b45309; }
.skip-link { position: absolute; left: -9999px; }
.skip-link:focus { left: 16px; top: 12px; background: #fff; padding: 8px 14px; border-radius: 8px; z-index: 2000; }
nav a.active { color: var(--primary-dark); font-weight: 700; }

/* Opening page */
.door-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; max-width: 1080px; margin: 0 auto; text-align: left; }
@media (max-width: 840px) { .door-grid { grid-template-columns: 1fr; } }
.door { background: #fff; border: 1.5px solid var(--border-light); border-radius: 24px; padding: 40px 34px; text-decoration: none; color: inherit; display: flex; flex-direction: column; gap: 14px; transition: all .25s cubic-bezier(.16,1,.3,1); box-shadow: 0 4px 20px rgba(0,0,0,.02); }
.door:hover { transform: translateY(-3px); border-color: var(--primary-dark); box-shadow: 0 16px 36px rgba(0,0,0,.08); }
.door.door-health { border-color: var(--accent-border); background: linear-gradient(180deg, var(--accent-tint) 0%, #fff 100%); }
.door.door-health:hover { border-color: var(--accent-purple); box-shadow: 0 16px 36px rgba(var(--accent-rgb), .12); }
.door h2 { font-size: clamp(24px, 3vw, 30px); font-weight: 800; letter-spacing: -.025em; line-height: 1.2; }
.door p { font-size: 15px; color: var(--secondary-text); line-height: 1.6; }
.door ul { list-style: none; display: flex; flex-wrap: wrap; gap: 8px; margin-top: 2px; }
.door li { font-size: 12.5px; font-weight: 600; color: var(--secondary-dark); background: var(--light-bg); border: 1px solid var(--border-light); padding: 5px 12px; border-radius: 50px; }
.door-health li { background: #fff; border-color: var(--accent-border); color: var(--accent-purple); }
.door .go { margin-top: auto; padding-top: 10px; font-weight: 700; font-size: 15px; }
.door-health .go { color: var(--accent-purple); }

.mission { max-width: 880px; margin: 0 auto; text-align: center; }
.mission blockquote { font-size: clamp(22px, 3vw, 30px); font-weight: 700; letter-spacing: -.02em; line-height: 1.35; color: var(--primary-dark); }
.mission blockquote span { color: var(--accent-purple); }

.values-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; max-width: 1160px; margin: 0 auto; }
@media (max-width: 960px) { .values-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .values-grid { grid-template-columns: 1fr; } }
.value-card { background: #fff; border: 1px solid var(--border-light); border-radius: 18px; padding: 28px 24px; box-shadow: 0 4px 16px rgba(0,0,0,.02); }
.value-card .value-k { font-size: 11.5px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--accent-purple); margin-bottom: 10px; }
.value-card h3 { font-size: 19px; font-weight: 800; letter-spacing: -.02em; margin-bottom: 8px; }
.value-card p { font-size: 14px; color: var(--secondary-text); line-height: 1.55; }

/* Healthcare: segment x pillar matrix */
.seg-tabs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; max-width: 1160px; margin: 0 auto; }
@media (max-width: 960px) { .seg-tabs { grid-template-columns: 1fr; } }
.seg { background: #fff; border: 1px solid var(--border-light); border-radius: 20px; overflow: hidden; display: flex; flex-direction: column; box-shadow: 0 4px 20px rgba(0,0,0,.02); }
.seg-head { padding: 26px 26px 20px; background: linear-gradient(180deg, var(--accent-tint) 0%, #fff 100%); border-bottom: 1px solid var(--border-light); }
.seg-head .seg-k { font-size: 11.5px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--accent-purple); }
.seg-head h3 { font-size: 22px; font-weight: 800; letter-spacing: -.02em; margin: 6px 0 6px; }
.seg-head p { font-size: 14px; color: var(--secondary-text); line-height: 1.5; }
.pillar { padding: 18px 26px; border-bottom: 1px solid var(--border-light); }
.pillar:last-child { border-bottom: none; }
.pillar h4 { font-size: 12px; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; color: var(--primary-dark); margin-bottom: 8px; display: flex; align-items: center; gap: 8px; }
.pillar h4 i { font-style: normal; width: 20px; height: 20px; border-radius: 50%; background: var(--accent-purple-light); color: var(--accent-purple); font-size: 11px; display: inline-flex; align-items: center; justify-content: center; }
.pillar ul { list-style: none; display: flex; flex-direction: column; gap: 6px; }
.pillar li { font-size: 13.5px; color: var(--secondary-dark); line-height: 1.45; padding-left: 14px; position: relative; }
.pillar li::before { content: ""; position: absolute; left: 0; top: 8px; width: 5px; height: 5px; border-radius: 50%; background: var(--accent-purple); }

.promise-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; max-width: 1160px; margin: 0 auto; }
@media (max-width: 900px) { .promise-grid { grid-template-columns: 1fr; } }
.promise { background: #fff; border: 1px solid var(--border-light); border-radius: 20px; padding: 32px 28px; }
.promise .num { font-size: 13px; font-weight: 800; color: var(--accent-purple); letter-spacing: .08em; }
.promise h3 { font-size: 22px; font-weight: 800; letter-spacing: -.02em; margin: 8px 0 10px; }
.promise p { font-size: 14.5px; color: var(--secondary-text); line-height: 1.6; }

.vignette-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; max-width: 1160px; margin: 0 auto; }
@media (max-width: 960px) { .vignette-grid { grid-template-columns: 1fr; } }
.vignette { background: var(--light-bg); border: 1px solid var(--border-light); border-radius: 20px; padding: 30px 26px; display: flex; flex-direction: column; gap: 12px; }
.vignette .who { font-size: 11.5px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--accent-purple); }
.vignette h3 { font-size: 19px; font-weight: 800; letter-spacing: -.02em; line-height: 1.3; }
.vignette p { font-size: 14px; color: var(--secondary-text); line-height: 1.6; }
.vignette dl { display: grid; grid-template-columns: auto 1fr; gap: 6px 12px; font-size: 13.5px; border-top: 1px solid var(--border-light); padding-top: 12px; margin-top: auto; }
.vignette dt { font-weight: 700; color: var(--primary-dark); }
.vignette dd { color: var(--secondary-text); }
.fineprint { text-align: center; font-size: 12.5px; color: var(--light-text); margin-top: 18px; }

.odc { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; max-width: 1000px; margin: 0 auto; background: #fff; border: 1px solid var(--border-light); border-radius: 20px; overflow: hidden; }
@media (max-width: 760px) { .odc { grid-template-columns: 1fr; } }
.odc div { padding: 28px 26px; border-right: 1px solid var(--border-light); }
.odc div:last-child { border-right: none; }
.odc b { display: block; font-size: 34px; font-weight: 900; color: var(--accent-purple); letter-spacing: -.03em; }
.odc strong { display: block; font-size: 16px; margin: 2px 0 6px; }
.odc p { font-size: 14px; color: var(--secondary-text); line-height: 1.55; }

/* FAQ */
.faq { max-width: 860px; margin: 0 auto; display: flex; flex-direction: column; gap: 12px; }
.faq details { background: #fff; border: 1px solid var(--border-light); border-radius: 14px; padding: 18px 22px; }
.faq summary { font-weight: 700; font-size: 16px; cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 16px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--accent-purple); font-weight: 800; }
.faq details[open] summary::after { content: "–"; }
.faq details p { margin-top: 10px; font-size: 15px; color: var(--secondary-text); line-height: 1.65; }

/* Tool callout (S-Corp calculator) */
.tool-callout { max-width: 1000px; margin: 48px auto 0; display: grid; grid-template-columns: 1.4fr 1fr; gap: 24px; align-items: center; background: var(--primary-dark); color: #fff; border-radius: 22px; padding: 36px 40px; }
@media (max-width: 760px) { .tool-callout { grid-template-columns: 1fr; padding: 30px 24px; } }
.tool-callout h3 { font-size: 24px; font-weight: 800; letter-spacing: -.02em; margin-bottom: 8px; }
.tool-callout p { color: #d2d2d7; font-size: 15px; line-height: 1.6; }
.tool-callout .btn-cta-light { justify-self: end; }
@media (max-width: 760px) { .tool-callout .btn-cta-light { justify-self: start; } }

.link-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; max-width: 1100px; margin: 40px auto 0; }
@media (max-width: 860px) { .link-grid { grid-template-columns: 1fr; } }
.link-grid a { display: block; background: #fff; border: 1px solid var(--border-light); border-radius: 16px; padding: 20px 22px; text-decoration: none; color: inherit; transition: all .2s; }
.link-grid a:hover { border-color: var(--primary-dark); transform: translateY(-2px); }
.link-grid strong { display: block; font-size: 16px; margin-bottom: 4px; }
.link-grid span { font-size: 13.5px; color: var(--secondary-text); }

/* Insights (blog) */
.post-list { max-width: 820px; margin: 0 auto; display: flex; flex-direction: column; }
.post-item { display: block; padding: 28px 0; border-bottom: 1px solid var(--border-light); text-decoration: none; color: inherit; }
.post-item:first-child { border-top: 1px solid var(--border-light); }
.post-meta { font-size: 12.5px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--accent-purple); margin-bottom: 8px; }
.post-item h2 { font-size: clamp(21px, 2.6vw, 26px); font-weight: 800; letter-spacing: -.02em; line-height: 1.25; margin-bottom: 8px; }
.post-item:hover h2 { color: var(--accent-purple); }
.post-item p { font-size: 15.5px; color: var(--secondary-text); line-height: 1.6; }
.subscribe { max-width: 820px; margin: 40px auto 0; background: var(--light-bg); border: 1px solid var(--border-light); border-radius: 20px; padding: 28px 30px; display: flex; flex-wrap: wrap; gap: 16px; align-items: center; justify-content: space-between; }
.subscribe p { font-size: 15px; color: var(--secondary-text); max-width: 480px; }

article.post { max-width: 720px; margin: 0 auto; padding: clamp(48px, 7vw, 80px) 24px; }
article.post header { margin-bottom: 36px; }
article.post h1 { font-size: clamp(32px, 4.6vw, 46px); font-weight: 800; letter-spacing: -.03em; line-height: 1.15; margin: 10px 0 16px; }
article.post .dek { font-size: 19px; color: var(--secondary-text); line-height: 1.55; }
article.post .byline { display: flex; gap: 10px; align-items: center; font-size: 14px; color: var(--secondary-text); margin-top: 20px; padding-top: 20px; border-top: 1px solid var(--border-light); }
article.post .byline strong { color: var(--primary-dark); }
article.post .tldr { background: var(--accent-purple-light); border: 1px solid var(--accent-border); border-radius: 16px; padding: 20px 24px; margin-bottom: 32px; }
article.post .tldr h2 { font-size: 13px; text-transform: uppercase; letter-spacing: .08em; color: var(--accent-purple); margin: 0 0 8px; }
article.post .tldr ul { margin: 0; padding-left: 18px; }
article.post .tldr li { font-size: 15.5px; margin: 4px 0; }
article.post h2 { font-size: 26px; font-weight: 800; letter-spacing: -.02em; margin: 40px 0 12px; line-height: 1.25; }
article.post h3 { font-size: 19px; font-weight: 700; margin: 28px 0 8px; }
article.post p, article.post li { font-size: 17.5px; line-height: 1.75; color: #2d2d30; }
article.post p { margin-bottom: 18px; }
article.post ul, article.post ol { padding-left: 22px; margin-bottom: 18px; }
article.post table { width: 100%; border-collapse: collapse; margin: 8px 0 24px; font-size: 15px; }
article.post th, article.post td { border-bottom: 1px solid var(--border-light); padding: 10px 8px; text-align: left; }
article.post th { background: #fafafa; }
article.post td.num, article.post th.num { text-align: right; font-variant-numeric: tabular-nums; }
article.post .disclaimer { font-size: 13.5px; color: var(--light-text); border-top: 1px solid var(--border-light); padding-top: 18px; margin-top: 40px; }

/* Credentials strip: uniform, monochrome logos; color on hover */
.cred-section { background: #fff; border-top: 1px solid var(--border-light); border-bottom: 1px solid var(--border-light); padding: 44px 24px; }
.cred-label { text-align: center; font-size: 12px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--light-text); margin-bottom: 26px; }
.cred-strip { display: flex; flex-wrap: wrap; justify-content: center; align-items: stretch; max-width: 1100px; margin: 0 auto; }
.cred { flex: 1 1 180px; max-width: 220px; display: flex; flex-direction: column; align-items: center; gap: 12px; padding: 6px 22px; text-decoration: none; color: inherit; border-right: 1px solid var(--border-light); }
.cred:last-child { border-right: none; }
@media (max-width: 760px) { .cred { flex-basis: 45%; border-right: none; padding: 14px 10px; } }
.cred-logo { height: 44px; display: flex; align-items: center; justify-content: center; }
.cred-logo img { max-height: 44px; max-width: 150px; width: auto; filter: grayscale(1); opacity: .62; transition: filter .25s, opacity .25s; }
.cred:hover .cred-logo img { filter: none; opacity: 1; }
.cred-logo .wordmark { font-weight: 900; font-size: 22px; letter-spacing: -.02em; color: #8e8e93; transition: color .25s; }
.cred:hover .wordmark { color: var(--primary-dark); }
.cred-cap { font-size: 12px; line-height: 1.4; color: var(--secondary-text); text-align: center; }
.cred-cap strong { display: block; color: var(--primary-dark); font-size: 12.5px; }
.footer-creds { display: flex; flex-wrap: wrap; gap: 18px; align-items: center; justify-content: center; margin-bottom: 18px; }
.footer-creds img { height: 26px; width: auto; filter: grayscale(1); opacity: .55; }
.footer-creds .wordmark { font-weight: 900; font-size: 14px; color: #a1a1a6; }

/* ===== Mobile refinements (phones are where people ask AI and tap through) ===== */
nav .logo { padding: 10px 0; }
@media (max-width: 620px) {
    nav .nav-cta { display: none; }              /* sticky Call/Text bar covers it */
    nav .nav-links a { padding: 10px 0; }
    .trust-bar { padding: 10px 16px; }
    .trust-grid { flex-wrap: nowrap; justify-content: flex-start; overflow-x: auto; gap: 18px; font-size: 12px; scrollbar-width: none; -webkit-overflow-scrolling: touch; }
    .trust-grid::-webkit-scrollbar { display: none; }
    .trust-item { white-space: nowrap; flex: 0 0 auto; }
    .mobile-sticky-bar { gap: 8px; padding: 10px 12px; }
    .mobile-sticky-bar a { padding: 12px 8px; }
    .cta-section .cta-btns a { flex: 1 1 100%; text-align: center; }
    .trust-item { gap: 6px; }
    .pathway-badge, .value-k, .seg-k, .vignette .who, .counter-against, .card-number, .affil-type, .post-meta { font-size: 12px; }
    .hero { padding-left: 16px; padding-right: 16px; }
    .section, .counter-section, .metrics-section, .cred-section { padding-left: 16px; padding-right: 16px; }
    .door { padding: 30px 22px; }
    .faq details { padding: 6px 18px; }
    .faq summary { padding: 12px 0; }
    .seg-head, .pillar { padding-left: 20px; padding-right: 20px; }
    .lifecycle-row { padding: 16px 20px; }
    .tool-callout .btn-cta-light, .hero-actions a { width: 100%; justify-content: center; text-align: center; }
    article.post p, article.post li { font-size: 17px; }
    article.post table { font-size: 14px; }
}
@media (max-width: 400px) {
    .hide-sm { display: none; }
    nav .nav-links { gap: 14px; }
}

.values-grid.values-3 { grid-template-columns: repeat(3, 1fr); max-width: 1080px; }
@media (max-width: 860px) { .values-grid.values-3 { grid-template-columns: 1fr; } }

/* Live Google rating badge */
.g-rating { display: inline-flex; align-items: center; gap: 8px; margin: 0 auto 28px; padding: 8px 16px; border: 1px solid var(--border-light); border-radius: 50px; background: #fff; font-size: 14px; color: var(--secondary-text); text-decoration: none; box-shadow: 0 2px 10px rgba(0,0,0,.03); }
.g-rating[hidden] { display: none; }
.g-rating strong { color: var(--primary-dark); }
.g-rating:hover { border-color: var(--primary-dark); }
.g-stars { position: relative; letter-spacing: 1px; color: #e5e5ea; font-size: 15px; line-height: 1; }
.g-stars::before { content: "★★★★★"; position: absolute; left: 0; top: 0; width: var(--fill, 100%); overflow: hidden; color: #f5a623; }
.hero-rating { text-align: center; }
@media (max-width: 620px) { .g-rating { font-size: 13px; padding: 7px 12px; gap: 6px; white-space: nowrap; } .g-stars { font-size: 13px; } }


/* logo font */
.logo .logo-main { font-family: Inter, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', Arial, sans-serif; }